top of page
This page is best viewed on the big screen
To view portfolio, please open it on a desktop or laptop
PROJECTS
PRINCIPLES
Feedback is collaboration
I see feedback not as critique, but as collaboration. It's about building better work together - through open, honest dialogue
Curiosity used as fuel
I try to lead by example when it comes to staying curious – about culture, new tools, emerging platforms, and shifts in human behavior
Timelessness over trends
I strive to create designs that go beyond trends - where form and function are balanced, and the result remains relevant and strong over time.
Design as business value
To me, design is not just about aesthetics – it's a strategic tool to build visibility, recognition, and conversion
User-centered thinking
Every creative decision starts with the end user - whether it’s campaign content or high-converting UI. Good design should be both beautiful and intuitive
Purpose-led design
Design should be led by purpose, not decoration. I always ask: what are we solving, changing, or enabling?
Direction with space
I believe that strong creative leadership is about setting a clear vision - and then giving people room to explore, fail, and evolve within that direction
Principles as a designer and as a creative leader
I strive to create designs that go beyond trends - where form and function are balanced, and the result remains relevant and strong over time.
Timelessness over trends
Design as business value
Design as business value
To me, design is not just about aesthetics – it's a strategic tool to build visibility, recognition, and conversion
Feedback is collaboration
I see feedback not as critique, but as collaboration. It's about building better work together - through open, honest dialogue
Every creative decision starts with the end user - whether it’s campaign content or high-converting UI. Good design should be both beautiful and intuitive
User-centered thinking
I believe that strong creative leadership is about setting a clear vision - and then giving people room to explore, fail, and evolve within that direction
Direction with space
Curiosity used
as fuel
I try to lead by example when it comes to staying curious – about culture, new tools, emerging platforms, and shifts in human behavior
Purpose-led design
Design should be led by purpose, not decoration. I always ask: what are we solving, changing, or enabling?
ABOUT
Through my work as a Copenhagen-based Art Director, Founder and through freelance consulting, I’ve developed and led brand identities, campaigns, and creative direction across digital spaces.
Adobe Creative Suit
Figma
Wix Studio
Sketchup
TheaRender
Keyshot
Unity
Lottielab
With a strong foundation in brand development, digital tools like Adobe Creative Suite, and a collaborative leadership style, I bridge strategy and aesthetics to create visual communication that connect both visually and emotionally.
RETAIL PROJECTS
Selected projects
I hold a degree in Retail Design and have professional experience in digital retail design. My work focuses on designing engaging and functional spaces, including rooms, restaurants, and stores, combining creativity with practical design solutions.
bottom of page